brand attitude meaning in English
品牌态度
Examples
- The effect of brand familiarity on brand attitude change in the process of advertising
品牌熟悉对广告过程中品牌态度改变的影响 - Hotel service technology quality has a significant influence on customer satisfaction . 3 . there is a significant interaction between hotel service quality and hotel brand attitude
在服务质量对品牌满意的作用和影响上，品牌认知与服务质量存在着显著地交互作用，品牌态度的强弱影响了服务质量与顾客满意度的关系。 - The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements , spokesperson , brand image and brand personality toward the brand attitude
摘要本文系以少淑女服饰业为例，以品牌要素、广告代言人为自变数，探讨品牌要素与广告代言人，透过品牌形象、个性影响品牌态度的效果。 - With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers . basing on how advertising works , this paper analyzed the process how consumers actually " feel " and " think " , the mental effects including framing perception , organizing memory , enhancing experience and brand attitudes , then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文从广告影响消费者的过程出发，分析了消费者在接触广告后广告信息对于消费者心理效果的影响，这些影响主要体现在感知、回忆、提升经验和对于广告品牌态度的变化方面，它们之间又有相互的影响关系；初步构建了广告影响消费者的心理效果概念模型，该模型同时反映出了各结构变量之间的因果关系；然后，在概念模型的基础上尝试建立了测量广告心理效果的结构数量模型。 - According the result of lisrel : brand elements have no significant influence to brand image ; brand elements have a significant influence to brand personality ; endorser have significant influences to brand image and brand personality ; brand image and brand personality have significant influences to brand attitude ; by the moderating mechanism of high price , the effect of brand image and brand personality to brand attitude would be strong
以lisrel验证变数间之因果关联性，结果显示: 1 .品牌要素对于品牌形象的形成并无显著的影响； 2 .品牌要素对于品牌个性的形成有显著影响； 3 .品牌代言人对于品牌形象及品牌个性的形成有显著影响； 4 .品牌形象及品牌个性对于品牌态度的形成有显著影响； 5 .高价格的产品将会强化品牌形象、品牌个性正向影响品牌态度的关系。